How to Handle Price Shoppers

DON’T FEAR THE PRICE SHOPPER – TURN THEM INTO A LOYAL CLIENT

Not long ago, no one asked about price in our industry. They simply trusted you, knowing you’d be fair with them. Oh, how times have changed! Now, families comparison shop – and you’ve got to fight for every call. You’ve got to convince them that your firm is better. With decades of experience training firms around the U.S. and foreign countries, Marilyn Jones Gould has the techniques to help you do it.

Price Shopping Has Become Part Of Our Culture, But With Our Training - You'll Be A Pro in No Time.

"When families need a funeral home, many jump online to check prices and reviews before picking up the phone. You have to convince them you are superior, otherwise you let them get taken advantage of by someone that does a better job handling a price shopper."

— Marilyn Jones Gould

The question is,

how can you convert price shoppers into paying clients?

Every funeral home professional receives phone calls where the first words spoken are, “How much will it cost?” or “I saw lower prices online.” or “So-and-so charges much less for the exact same thing . . . why are you more expensive?”

These statements would make anyone cringe – but we have perfect responses for each and every one. That’s why we created this course, and you can start learning today.

Communicating your value – fast

Aren’t you the best to serve them?
Isn’t your funeral home better?
Isn’t your staff better?
Isn’t your cemetery more attractive?
Aren’t your groundskeepers better at perpetual care?

In this course you’ll learn . . .

Not only the classic lessons like:

How to get your attitude right
How to build rapport – and fast
Top 10 mistakes firms make when handling price shoppers

But also:

How to handle price shoppers when you own both a funeral home and low-cost cremation business
Handling price shoppers virtually
Mastering responses to Price shopping calls in real time, with real examples