Imagine being able to target your firm's ads to consumers at a specific location — local hospitals, hospice care centers, even your competitors' facilities. Or being able to target your firm’s ads to consumers on a specific media platform — Spotify, Netflix, online messaging services. With Geofencing and Over-The-Top (OTT) Media, that power is in your hands. Whenever someone walks into the areas you’ve targeted or streams on the platforms you've selected, they will receive the information you want them to see.
In this webinar, you will hear from Courtney Gould Miller, Chief Strategy Officer and Head of Digital for MKJ Marketing, and Isaac Miller, Chief Operating Officer for MKJ Marketing. They explain the philosophy behind Geofencing and OTT Media, and how you can leverage these marketing approaches to put your firm at a distinct advantage.
- The basics of Geofencing and OTT Media — including what they are and how they work
- How to use these tools to expand your firm's marketing reach
- The consumer targeting approaches available with Geofencing and OTT Media
- How your firms' ads will be presented to your chosen audiences
Courtney Gould Miller
MKJ Marketing CSO & Head of Digital
MKJ Marketing COO